Beyond Barriers
About This Course
Being able to identify and engage hard to reach groups will enhance your ability to deliver high quality stakeholder engagement and participation projects. This one-day course will equip you with the tools and understanding to help you reach the unreachable.
Level
This course is targeted at practitioners and project managers with a responsibility for identifying and engaging target audiences. It is ideal for people with a basic understanding of stakeholder engagement although no prior experience is necessary.
Aim
The aim of this course is to address the problems around engaging hard to reach groups by identifying the issues and providing participants with tools and techniques for tackling them.
Objectives
By the end of the course you will:
| > | Have discussed 5 factors which make a group hard to reach |
| > | Have explored a tool for identifying your target audience, including hard to reach groups |
| > | Be able to describe the tension between available project resources and reaching your target audience |
| > |
Be able to identify 4 critical factors for setting targets to engage hard to reach groups |
| > | Have identified hard to reach groups for a current project and devised a basic action plan for their engagement |
Indicative Content
| > | Defining hard to reach groups |
| > | Stakeholder mapping |
| > | Routes into stakeholder groups |
| > | Understanding the needs of hard to reach groups |
| > |
Target setting |
| > | Reconciling outreach costs with available resources |
| > | Tailoring engagement techniques |
|
> |
Action planning |
Course Style
We believe that learning through doing is the only way that you will remember and have the confidence to use the tools and techniques that we use ourselves. This course will be highly participative in style, drawing on the experiences of everyone in the room, and helping participants to identify practical solutions to current and upcoming work.
The Environment Council
212 High Holborn
London WC1V 7BF
Ph: 020 7632 0138
Fax: 020 7242 1180
Registered Charity No. 294075
For information or updates please email training at The Environment Council.